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NIKE, Inc. (NYSE:NKE) is one of the

15 Best Apparel Stocks to Buy in 2026.

On April 13, 2026, HSBC analyst Erwan Rambourg reduced NIKE, Inc. (NYSE:NKE) to Hold from Buy, lowering the price objective to $48 from $90, citing limited visibility and ongoing difficulties in Converse, China, EMEA, and sportswear.

On April 10, 2026, the Wall Street Journal reported that NIKE, Inc. (NYSE:NKE)’s chief innovation officer, Tony Bignell, will resign after less than a year, making this the third innovation leadership turnover in under three years.

NIKE, Inc. (NYSE:NKE) announced its fiscal third-quarter 2026 results on March 31, 2026. The company reported sales of $11.3 billion, flat on a reported basis while declining 3% on a currency-neutral basis, and generating wholesale revenue of $6.5 billion, up 5%. NIKE Direct revenue fell 4% to $4.5 billion. The firm reported a gross margin of 40.2% and diluted EPS of $0.35. CEO Elliott Hill noted steps to boost business quality and execution discipline.

 

NIKE, Inc. (NYSE:NKE) designs, develops, markets, and sells athletic footwear, apparel, accessories, equipment, and services. It operates in the following regions: North America, Europe, the Middle East, and Africa, Greater China, Asia Pacific, and Latin America, Global Brand Divisions, Converse, and Corporate.

While we acknowledge the potential of NKE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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