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Performance recovery is primarily attributed to a restructured sales organization that has shifted from geographic to industry-based consultative selling, enabling deeper upstream strategic planning with CPG clients.

The company is transitioning its pricing model from flat-fee bands to a continuous percentage-of-price structure to eliminate inefficiencies and encourage promotion of lower-priced items.

Management identifies 'offer supply' as the primary governor on revenue growth, focusing on multithreading client outreach to secure larger, more consistent budget commitments.

Strategic partnerships with Uber and Giant Eagle validate the network's value proposition in high-intent e-commerce and traditional grocery channels, respectively.

The LiveLift platform is maintaining an 80% re-up rate, though revenue contribution remains intentionally modest as the company prioritizes disciplined, phased scaling over immediate volume.

Operational focus has shifted toward 'AI enablement,' which involves simplifying product catalogs and documenting standard operating procedures to facilitate autonomous agentic AI flows.

Management expects a return to year-over-year total revenue growth in Q3 2026, driven by sequential improvements in redemption trends and the stabilization of offer supply.

The financial framework assumes that the current investment cycle in sales and technology will be fully lapped by the end of 2026, leading to anticipated margin expansion in 2027 and 2028.

Revenue guidance for Q2 2026 assumes an immaterial impact from new Uber and Giant Eagle partnerships, with a small benefit expected to ramp in the second half of the year.

Future scaling of LiveLift is dependent on the development of a programmatic API layer to automate campaign design, optimization, and reporting via AI models.

The company anticipates that the macro environment's focus on consumer 'value' will serve as a tailwind for nondiscretionary CPG promotional spending.

The company executed $45 million in share repurchases during Q1, reflecting confidence in the long-term trajectory and a commitment to returning capital to shareholders.

Non-GAAP gross margin declined by approximately 300 basis points year over year, primarily due to higher technology-related costs and a shift in R&D expense allocation to cost of revenue.

Direct-to-consumer redemption revenue continues to decline as anticipated, reflecting a strategic shift of activity toward third-party publisher partners within the Ibotta Performance Network.

A change in non-GAAP reporting now includes depreciation and amortization within operating expenses to provide a more comprehensive view of the cost structure.

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Management clarified that LiveLift does not materially change the margin profile compared to core products; rather, margin expansion will come from lapping recent step-change investments in sales and tech.

The company does not expect to ramp expenses at the same rate as revenue growth over the next three years as the platform becomes more automated.

Scaling requires moving from manual managed services to a programmatic API layer where AI agents can autonomously make media buying decisions based on client goals.

Current models are being refined using data from early pilots and will benefit from the diverse data sets provided by new publishers like Uber and Giant Eagle.

Management noted that CPG clients are increasingly focused on 'value' as consumers face budget constraints, which historically increases the relevance of Ibotta's promotional network.

The business is insulated by its focus on nondiscretionary spending, which remains a priority for consumers regardless of broader economic volatility.

Giant Eagle transitioned to Ibotta to achieve a targeted 8x increase in value delivery for their customers compared to their previous solution.

The Uber partnership is designed to intercept consumers during high-intent e-commerce delivery moments, solidifying Ibotta's position in the delivery space.

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