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Achieved a 2.1% same-store sales increase by prioritizing core pursuits of hunting, fishing, and shooting sports, which offset softness in discretionary categories.

Hunting and shooting sports grew over 7% driven by successful event-based demand and a strategic focus on personal protection and firearms authority.

Intentionally reduced inventory in camping and softlines to exit low-margin, slow-moving products and reallocate working capital toward high-demand core categories.

E-commerce growth of over 6% was fueled by enhanced digital experiences in the fishing category and a natural store-traffic advantage from firearm pickup requirements.

Shifted from transactional selling to a 'solution bundling' strategy, offering curated pairings like gun safes and service plans to increase basket size and gross margin.

Implemented a new loyalty partnership with Epsilon to transition toward a higher-value customer model focused on lifetime value and disciplined promotions.

Reiterated full-year net sales guidance of (1%) to 2% growth, assuming continued pressure on discretionary spending from high fuel costs.

Expects adjusted EBITDA between $30 million and $36 million, supported by improved inventory discipline and ongoing expense management.

Prioritizing debt reduction as the top capital allocation goal, utilizing positive free cash flow generated from inventory efficiency and variable cost control.

Anticipates lower average inventory levels throughout 2026 by refining receipt timing to match seasonal demand and eliminating slow-moving SKUs.

Planned capital expenditures of $20 million to $25 million will focus on technology investments to enhance store service and merchandising productivity.

Gross margin declined 80 basis points to 29.6%, primarily due to a higher sales mix of lower-margin firearms and ammunition.

SG&A expenses decreased as a percentage of sales due to disciplined payroll management and lower depreciation, partially offset by new bonus accruals.

Inventory was reduced by $25.1 million year-over-year, reflecting a strategic shift toward faster-turning, regionally relevant merchandise.

Management identified high fuel prices as a specific headwind impacting both consumer discretionary spending and internal freight costs.

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Management noted that while March and April outperformed the prior year, May has shown a trend toward stabilization following event-driven peaks.

The company remains optimistic for June, citing Father's Day as a major historical driver for their core customer base.

The company is addressing historical underinvestment in digital by refining the online shopping experience for fishing and fly-fishing specifically.

Future e-commerce initiatives will focus on 'solution-based' selling for the hunting season to reduce the transactional burden on in-store outfitters.

Softness in the camping category was attributed to cold, wet weather and the intentional exit from low-margin subcategories.

Management is now taking seasonal markdowns earlier than historically practiced to ensure inventory remains fresh and working capital is optimized.